How to Land a Marketing Internship

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Note: This is the complete transcript of our interview. You can find the highlights of the interview on our Instagram, and the video clips are available on our TikTok account.

Table of Contents

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Section 1 - Navigating Life as a First-Generation Immigrant
Section 2 - Securing a Full Scholarship at UBC: Joy's Journey
Section 3 - The Importance of GPA: Is That Really the Most Important Thing?
Section 4 - Joy's Internship Experience at Uber
Section 5 - Joy's Internship Experience at American Express
Section 6 - General Questions about 2 Internship Experience

SONDER member Gary Guo is interviewing Joy

Joy is a student at the University of British Columbia (UBC), currently pursuing studies in marketing and business tech management. Her academic background has primarily been centered around marketing, which has been the foundation of her career journey thus far. However, she recently made a transition towards exploring product management and product design. This shift was driven by her desire to broaden her skill set and create more diverse opportunities for herself in the future.

Aside from her academic pursuits, Joy has a keen interest in content creation. This passion dates back to her high school days, where she enthusiastically undertook fun and lighthearted video projects. This creative inclination has continued to influence her, prompting her to consider potential avenues for pursuing content creation more seriously in the future.

Joy's foray into the realm of marketing began with her deep-seated interest in initiating social impact initiatives. She recognized that effective marketing was crucial for disseminating information and gathering communities around these initiatives. This realization underscored the power of marketing in uniting people, driving engagement, and facilitating meaningful impact. This initial spark ignited her journey in marketing, which has evolved significantly over time.

Navigating Life as a First-Generation Immigrant

• Where did you spend your childhood?

  I grew up near Vancouver in a city called Richmond. My parents and I actually immigrated to Canada when I was six years old. My mom made the courageous decision to come with me, even though she had limited English and had to leave her life in China behind for the sake of my future. It's a pretty typical immigrant story. Because of this, I had to become independent at a young age. I think many first-generation immigrants can relate to this, as my mom couldn't offer much assistance, even if she wanted to. Consequently, I had to navigate many things on my own. Through this process, I began to discover my interests, passions, and even things I didn't enjoy. It was a journey of trial and error that marked the beginning of my path.

• When you reflect on the challenges you faced as a first-generation immigrant upon your arrival, what were some specific obstacles you had to overcome?

  It's worth mentioning that while some individuals had parents who adhered to the so-called "Tiger parenting" approach, that wasn't the case for me. In fact, my mom didn't fit the Tiger mom mold simply because she lacked the necessary knowledge to fulfill that role. Her own journey involved navigating career opportunities and figuring out ways to support us financially in this new country. Consequently, she wasn't preoccupied with meticulously planning out my future. This, I believe, turned out to be a fortunate aspect of my experience. The absence of excessive expectations granted me the freedom to chart my own course.

  Now, delving into specific challenges I needed to surmount, during my years in elementary and high school, I often observed fellow students being able to turn to their parents for assistance with homework, understanding Canadian history, or comprehending current events. This sometimes sparked a sense of envy within me, as I too wished for that resource. However, due to the language barrier that developed between my mom and me—my Chinese proficiency waned as her English skills remained limited—asking her for help wasn't feasible. This hurdle led me to find alternate ways of seeking support and answers. I learned to identify mentors, teachers, and online resources within my circle who could aid me. Although this skillset of being proactive and self-reliant is undoubtedly valuable now, at the outset, it was immensely challenging and, honestly, quite frustrating. I often questioned why I had to take the initiative consistently. Why couldn't things be simpler? This internal dialogue and the constant search for answers were indeed strenuous and occasionally exasperating. In essence, one of the primary challenges I faced was the need to independently uncover knowledge and solutions.

• How Sports Shape the personality and independence of Joy Today

  When I was growing up, I did a lot of sports. Oh I don't know sports, but then I did like taekwondo when I was very young and it's swimming, like I had to pass all those level 1 all the way to level 10 and I got it was like lower certificates. It was really cute but because I had to do sports that's kind of how I first felt comfortable putting myself out there and I felt comfortable like meeting more people and like just being familiar with a new environment cuz coming here I didn't know English either. And it was that was my first opportunity basically to step out there and put myself in an unfamiliar environment learn, meet people and explore my interest. It's all started out in sports and and I think the other thing about sports is that's where you learn a lot about persistence, about figuring things out for yourself about what works and what doesn't work. That all actually came initially from me playing sports. So I'm really grateful for that. I think my personality now, being more outgoing, everything also came from sports. And in kindergarten, when I was in China, I was like the most shy person ever. I had no friends. Not that they were like, people didn't want to be friends of me. I think I was just a weird kid. So I don't them. I was just always kind of shy, didn't know what to say to people when you were be playing by themselves, I didn't know how to like, can I join you? Like all of those things. And so sports allowed me to practice a lot of those skills for.

• Do you think that being a first-generation immigrant and actively engaging in sports played a significant role in making your career decisions easier?

  Yes, sports and my proactive approach to taking initiative played a crucial role. Continuously pursuing new opportunities and exploring different paths sparked my curiosity and expanded my horizons. Even from my early days in university, I had an underlying desire to explore opportunities in the United States. Many of my decisions and efforts were subtly influenced by this goal. While luck did play a part in securing my Uber internship, it aligns with the idea that luck occurs when preparation meets opportunity. I had done a lot of preparation and groundwork, which positioned me to seize the opportunity when it came along.

• What led you to choose business school over fields like life science or others?

  My decision to pursue business school over disciplines like life science was actually set in motion back in Grade 9. It all began with a science fair project that I collaborated on with one of my closest friends. Our project involved creating a hearing device that utilized echo location to sense its surroundings. Inspired by a documentary featuring an individual who possessed this innate ability, we set out to design a device that could mimic this remarkable skill.

  Throughout the process of crafting this device, I realized that I derived greater satisfaction from the outreach and business aspects of the project. This included activities like networking, securing sponsorships for device components, crafting presentations, and delivering them effectively. Interestingly, my partner, who later pursued a path in the sciences, was more inclined towards the technical and hands-on building aspects of the project. It was a defining moment when I recognized my affinity for refining public speaking skills and enhancing interpersonal abilities – qualities that are more closely aligned with the business realm.

  Consequently, my inclination towards the interpersonal and business aspects of the project led me to consider business school as the ideal path for me. It was clear that my interests aligned more with the business world, where I could further develop my communication and relationship-building skills. This realization guided me towards the decision to pursue studies in marketing and business tech management, setting the course for my academic and career journey.

• We noticed that you've given a TED talk on both your LinkedIn profile and your website. However, you mentioned that the prospect of speaking in front of an audience was quite daunting for you, which is essentially the main purpose of engaging in TED Talks. Can you elaborate on your experience in overcoming this particular challenge?

  It's quite ironic, actually. Dealing with stage fright has been a constant for me. However, when I was younger, I was an avid consumer of TV shows and movies, a passion I shared with my sister. Interestingly, one of my earliest ambitions was to become an actress. This ambition is true to this day. I believe that the things that terrify us the most often coincide with the things we yearn to attempt. For me, stepping onto the stage aligned with that desire. I envisioned myself as the actress I aspired to be, drawing inspiration from the role models I looked up to. Still, reconciling this vision with my actual self was a daunting task.

  My journey towards conquering this fear and delivering my Ted talk was guided by a simple approach. Each time I confronted the stage, I challenged myself to understand the source of my fear. This introspection allowed me to identify the underlying factors causing my anxiety. It wasn't about questioning why I was afraid, but rather, what I discovered after each performance that could be improved for the next time.

  Embracing a growth mindset was pivotal. I understood that progress arises from seizing opportunities to test my capabilities. Not attempting would mean never discovering my true potential, and that prospect was more frightening than any fear. When it comes to stage fright, it's akin to stepping closer and closer to a goal that initially appears insurmountable. This involves consistent practice and incremental exposure.

  This approach fueled my journey and belief in improvement. I trusted the process, cultivating hope and self-affirmation. I internalized the idea that I was capable and that mental barriers were often self-imposed. The realization that others don't perceive us as critically as we perceive ourselves became evident. Ultimately, my journey is anchored in the belief that embracing challenges, learning, and evolving leads to personal growth and transformation.

Securing a Full Scholarship at UBC: Joy's Journey

• You've mentioned being a full scholarship recipient, essentially not having to pay for your education. How did you achieve this? Can you walk us through the process?

  I consider myself incredibly fortunate and lucky to have secured those scholarships. It's important to acknowledge that right from the start. My journey towards obtaining scholarships was a gradual buildup; it wasn't an overnight occurrence. When it comes to the scholarship application process, the first step is to cast a wide net and apply for as many scholarships as possible. Don't let self-doubt deter you from trying. Sometimes, others can recognize unique qualities in you that you might not see yourself. So, take that chance and actively apply for scholarships.

  During the scholarship application process, you'll likely encounter questions about your achievements and experiences. Much of my portfolio was built from Grade 10 onwards when I started engaging in leadership initiatives. Over time, I organized events, participated in various public speaking engagements, and focused on social impact endeavors. These pursuits contributed to my character and served as a testament to my capabilities, ultimately playing a significant role in receiving the scholarships.

  A key piece of advice is to engage in diverse activities and put yourself out there. This allows you to accumulate a range of experiences and skills. Over time, as you accumulate activities and accomplishments, you'll find yourself prepared to seize opportunities when they arise. The accumulation of experiences under your belt positions you for success, and you'll notice that opportunities naturally gravitate towards you.

• Do you believe that your past leadership experiences, such as giving a TED Talk and appearing on podcasts, played a role in securing your scholarships? What qualities and actions do you think are necessary to obtain a full scholarship?

  Absolutely, the leadership experiences I engaged in played a significant role in my scholarship achievements. For instance, I led social impact initiatives, including financial literacy and mental health workshops, as well as a leadership conference and post-secondary preparation activities, often collaborating with other talented students. These activities bolstered the activity section of my scholarship applications.

  However, introspection and reflection are equally crucial. It's not solely about participating in grand or impressive opportunities. What truly sets you apart is your ability to delve into your experiences and derive meaning from them. It's about analyzing what you gained from these activities, regardless of their scale. You might have organized a small workshop for a small group of students, but if you can weave a compelling story that highlights your key takeaways, the lessons learned, the value you brought, and the purpose behind your actions, you stand out.

  In scholarship applications, demonstrating your ability to make a genuine impact and showcasing your commitment to purpose-driven actions is paramount. The process involves effectively conveying that you possess the mindset and determination to contribute meaningfully to your community and beyond. If you can articulate how you've infused intention and meaning into your endeavors, you greatly enhance your chances of being noticed by scholarship committees.

• What advice would you offer to high school students transitioning to university regarding scholarships? Do you believe they should pursue scholarships, and if so, how should they approach the process?

  I genuinely believe that every high school student entering university should actively pursue scholarships. Scholarships essentially offer free funding opportunities, and they are attainable. There are numerous smaller-scale scholarships available. In terms of the technical aspects, I would suggest starting by searching for scholarships in Canada through Google. This involves scrolling through search results and clicking on various links to explore potential scholarship options. I recall when I was applying for scholarships, I even stumbled upon an Excel sheet containing a comprehensive list of available scholarships. Utilizing resources like these that others have already compiled on the internet can significantly simplify and expedite the application process.

  Moreover, addressing the psychological aspect is essential. Many students may feel hesitant due to fear or self-doubt. In such cases, it's important to recognize your uniqueness. Reflect on instances when you've encountered stories of individuals online – those who have overcome challenges as first-generation immigrants or conquered specific obstacles. It's crucial to realize that you, too, possess your own set of accomplishments and experiences. Viewing yourself from a third-person perspective can be eye-opening. What might not seem glamorous or impressive from your own vantage point can appear quite remarkable from an external viewpoint. Everyone has a story to share, and often, we're simply too close to see the value in our own journey.

The Importance of GPA: Is that really the most important thing?

• Regarding qualities that make students eligible for scholarships, internships, and competitive opportunities, it seems that you don't place excessive emphasis on GPA as an indicator of achievement. Is that accurate? What is your perspective on this matter?

  First and foremost, I want to acknowledge that achieving a high GPA is a significant accomplishment, and students who manage to excel in this area should be incredibly proud of their dedication and hard work. I don't intend to diminish the importance of a strong GPA; it is indeed a commendable feat.

  In my personal experience, during my high school years, I placed great importance on grades. I was fixated on maintaining a high average and was quite distraught when I received a low score on an assignment in Grade 9. My emotional response demonstrated just how focused I was on grades during that period.

  However, as I transitioned to university, I came to recognize that grades are just one aspect of a holistic evaluation of a person. It became clear to me that evaluating oneself holistically, considering extracurricular involvement, passions, interests, and overall character, paints a more accurate portrait of an individual. This realization led me to understand that grades should not be the sole determinant of one's value or potential. While they are a component, they don't define the entirety of a person.

  Today, many organizations, including companies and universities, value a well-rounded personal profile. They understand that what truly makes an individual remarkable goes beyond grades alone. This perspective aligns with my belief that I grasped early on – that grades are part of who you are, but not the entirety. The internships and opportunities I secured were often a result of my passionate involvement in social impact initiatives during high school. Others might shine through their musical talents, artistic skills, or other unique passions. Each of these aspects contributes to your individuality and makes you stand out as a candidate, whether it's for an educational institution or a competitive internship.

• When it comes to university students, especially in the context of business education, do you consider GPA to be a crucial factor?

  In a general sense, and within the context of business-related fields like marketing, accounting, and finance, GPA doesn't hold the same level of importance as it might in some other domains. What companies usually prioritize is your practical experience and your capability to perform the tasks associated with the role you're applying for. The question they often ask is whether you have demonstrated through your past experiences that you possess the skills required for the job. Writing a compelling essay or solving a specific math problem, while academic achievements, might not directly correlate with the job responsibilities you'll be taking on. This is one reason why companies today tend to place less emphasis on grades, as translating grades into job-specific skills can be challenging.

  Companies are looking for candidates who can be hands-on and contribute effectively. They value practical experience and the ability to apply knowledge in real-world scenarios more than just academic prowess. However, I want to note that this perspective might be seen as controversial, and I encourage you not to quote me directly on this. It's important to recognize that the emphasis on GPA varies across industries and job roles.

  If you find yourself with a lower GPA, I want to assure you that it shouldn't cause undue stress. Personally, my GPA falls within the average range, not at the level of a 4.0 or 80-90%, but that hasn't hindered my ability to secure valuable internships or achieve various milestones. Instead of fixating on your GPA, channel your energy into other activities and endeavors that can contribute to your personal and professional growth.

• Is GPA an important factor when applying for marketing internships, as it is for Investment Banking and Consulting positions?

  GPA tends to hold less importance in the realm of marketing internships. Marketing is about understanding trends, consumer behavior, and real-world applications. These skills are often not directly reflected in grades or courses. Marketing involves a blend of soft skills and practical knowledge that can't be accurately gauged through academic performance.

  Similarly, in product management, the focus is on skills like roadmap building, feature development, and team collaboration. These skills are more technical or interpersonal and don't necessarily correlate with GPA or specific courses taken. Therefore, both marketing and product management put less emphasis on GPA compared to industries like consulting and finance.

  For individuals with lower GPAs aspiring to roles in consulting and finance, it's important to acknowledge that a higher GPA can have an impact on your resume's appeal. However, this doesn't mean there aren't ways to compensate. Networking is a valuable strategy. Building connections with potential employers and showcasing your abilities and personality outside the confines of your resume can make a substantial difference. When hiring managers know you personally, they may place less emphasis on GPA because they've already seen your potential firsthand. Additionally, engaging in meaningful projects and taking on leadership initiatives can bolster your qualifications in these competitive fields.

Joy's Internship Experience at Uber

• How did you secure your internship?

  Contrary to my advice on networking, I didn't secure the internship through a referral. Instead, I applied through a job portal, not necessarily LinkedIn. After submitting my application, I received an email inviting me for an interview. This experience taught me that while referrals can be valuable, they aren't the only route to securing opportunities. Diversifying your approach by applying directly and exploring lesser-known job portals can broaden your chances of finding hidden opportunities that might not be as widely visible.

• Besides LinkedIn, what other job portals do you use on a regular basis? Do you have any recommendations?

  Absolutely, there are several other platforms you can utilize to find job opportunities. One effective approach is to directly visit the official websites of the companies you're interested in. Additionally, you might stumble upon curated lists of job openings for specific roles. For instance, platforms like Levels.fyi, IYKYK Newsletter, Product Buds, and Design Buddies can provide valuable insights into job listings that align with your interests. Exploring these alternative avenues can greatly enhance your chances of discovering opportunities beyond the conventional job search platforms.

• When you found the internship in performance marketing at Uber, were you specifically aiming for that role or did your career path evolve more organically? Did you have a strong desire to work at Uber or to pursue marketing at that time, or did it all come together in a way that aligned perfectly?

  I didn't have an extremely specific goal in mind when I found the performance marketing internship at Uber. It's not necessary to be overly specific, especially for your initial internships. Being too specific can narrow down your options too early when you might not have a clear sense of what you truly want. In my case, I wasn't deeply familiar with terms like "performance marketing" initially. Job descriptions might not fully convey the role, so it's important not to dismiss opportunities based solely on your limited understanding. If I had done that, I might have missed out on the fantastic chance I had. It's also important to consider that companies will evaluate your fit for the role. Even if you're not sure if you're a perfect match, if they see potential in you, they will reach out and invite you for interviews. Trusting that the company recognizes what they're looking for is crucial, and there could be a fit even if you don't see it initially.

• What qualities or experiences do you think Uber saw in you that made them choose you for the performance marketing internship? Did you have a strong background in marketing, or was it more about your personal projects and initiatives? What did you showcase in your application that stood out to them?

  Uber saw potential in me based on the personal projects and experiences I had, rather than just my work history. One of the key factors that stood out was my role as the VP of Marketing in my Commerce Undergraduate Society, where I led campaigns involving A/B testing for ads and creative short video content. This aligned well with the acquisition marketing aspect of the performance marketing role, which focuses on driving specific actions from users. Additionally, my involvement in creating short-form video content for campaigns had a parallel with Uber's interest in testing TikTok ads.

  It's important to highlight relevant experiences on your resume, even if you might not fully understand the role's specifics at the time. In my case, I wasn't fully aware of how my experiences aligned with the performance marketing role until Uber recognized those connections. Moreover, having built a website and including it on my resume worked in my favor. My recruiter visited the website and saw my creative work, which further contributed to making me stand out as a candidate. This combination of experiences and projects helped Uber see my potential and suitability for the internship.

• What did you include on your resume that made you stand out to recruiters at Uber? Were there specific experiences or projects that you highlighted?

  On my resume, I structured it with sections like work experience, leadership experience, technical skills, and education. In terms of content, I showcased a variety of experiences that demonstrated my marketing skills and soft skills. For instance, my previous role at a video dating app startup showcased my versatility in marketing tasks such as PR, short-form video content creation, street contests, and influencer marketing.

  Under the leadership section, my role as VP of Marketing in the Commerce Undergraduate Society demonstrated my ability to lead teams, collaborate, and execute projects from start to finish. I emphasized using action verbs to describe my accomplishments and always included quantitative metrics to show the impact, such as achieving 100k followers on a TikTok account or averaging 4000 views on IG Reels campaigns.

  A standout element on my resume was the inclusion of my personal website. This allowed recruiters to delve deeper into my experiences and projects. My website featured images of social impact initiatives, video projects, graphic work, and case studies. It provided a dynamic and visual representation of my accomplishments that couldn't be fully captured on a traditional resume. The website also reflected my personality through colorful branding and elements like emojis, creating a holistic picture of who I am as a candidate.

  In summary, my resume showcased a mix of marketing skills, leadership abilities, and personal branding, which collectively contributed to making me stand out to recruiters at Uber.

• Would you say your website is the main reason why you got your internship at Uber?

  I don't believe my website was the main reason I secured the internship at Uber. While it played a significant role in making me stand out and getting that initial attention, the overall recruitment process involves multiple stages, including interviews. It's crucial to demonstrate in the interviews that you are the person your resume and website portray. So, while my website contributed to making me an interesting candidate, it was also about showcasing my skills, experiences, and personality during the interview process that ultimately led to securing the internship.

• What advice do you have for networking, whether online or in person, especially given your experience of not networking for your Uber internship?

  Certainly, my networking experience has taught me a few valuable strategies. Firstly, it's beneficial to research the individuals you'll be reaching out to before any interactions. If you have the names of directors or managers, take a look at their LinkedIn profiles. This avoids the awkwardness of not knowing who they are and allows you to establish common ground. By mentioning specific aspects of their background, you can create a more authentic and comfortable conversation.

  Moreover, I've learned that personalizing your outreach messages can make a significant difference. Rather than sending generic messages, focus on what genuinely interests you about their experiences. This shows that you value their background and sets you apart from others. For instance, you can refer to projects or roles that align with your interests, demonstrating your curiosity and creating a basis for conversation.

  When you do initiate conversations, whether through quick chats or coffee meetings, center the discussion around their experiences. Begin with a brief introduction, then shift the focus to them. Identify shared interests or common ground and tailor your questions accordingly. This approach makes the conversation more organic and allows you to highlight qualities and experiences that would make you a strong candidate. The aim is for them to better understand you and your potential fit.

  Always remember to follow up after these interactions to express gratitude for their time. It's crucial not to immediately seek referrals in initial conversations. Authenticity is vital and should underpin your networking efforts. Even if you're not actively seeking referrals at a specific company, engaging in coffee chats can lead to valuable connections. Building these relationships can eventually result in referrals when relevant opportunities arise, making networking a more passive yet strategic approach to career growth.

• What are the aspects of Uber's culture that you find most appealing?

  From my experience within the team, I found an environment characterized by strong supportiveness. It might sound a bit cliché, but everyone was genuinely willing to assist me and provide transparency into their ongoing projects. This openness gave me a broader understanding of their initiatives, which in turn helped me contextualize my own work at Uber. Moreover, the team exhibited a high level of competence and confidence. They readily shared their successful frameworks and systems, aiming to help me enhance my own contributions. Overall, there was a prevailing culture of collaboration and support among colleagues.

• Did you ever feel like everyone around you at Uber was incredibly smart and creative, while you were just a university student?

  Initially, I had that thought, but my team at Uber did an excellent job of dispelling those feelings. Even during my final interview round with my manager, he expressed genuine admiration for my work. He found it impressive and wanted to know more about it. The atmosphere within the team was far from being stuck-up or overly competitive. Instead, it was characterized by curiosity and openness towards each other's work. This approach fostered innovation and contributed to our team's overall success. We were all receptive to one another's ideas and contributions, which played a significant role in our achievements.

• Moving from Vancouver to Silicon Valley must have been a huge transition for you. How was that process and adjustment? Was it challenging to adapt to a new environment?

  Absolutely, transitioning to Silicon Valley from Vancouver was a big step, and it required careful planning. The key was to create a game plan to alleviate the anxiety that comes with entering an unfamiliar city and culture. Doing thorough research, getting to know colleagues in advance, and setting up hangouts with them helped me feel more in control and less apprehensive. I knew where I would be staying and had an idea about the office environment and surroundings, which greatly reduced my uncertainty.

  Despite the excitement, there were moments of anxiety. I remember shedding a few tears at the airport upon arrival, as it was a mix of emotions—both the realization of being there and the overwhelming feeling of being in an entirely new place. These feelings are quite common during such transitions.

  One valuable lesson I learned was not to hesitate in reaching out to friends and coworkers who were already there. I was fortunate to have a supportive coworker who welcomed me into her home, making the adjustment much smoother. We spent time together, went on outings, and shared meals, which not only helped me adapt but also made me realize that people are genuinely eager to connect and help newcomers feel at home. Embracing the opportunity to build new relationships and being open to forming connections with people in the new environment can make a significant difference in making the transition more enjoyable and fulfilling.

• What motivated you to seek internships in the US, particularly in Silicon Valley?

  The decision to pursue internships in the US, particularly in Silicon Valley, was driven by a combination of factors. First, I approached the opportunity with a mindset of limitless possibilities. I didn't place any restrictions on what I believed I could achieve. This mindset allowed me to be more open and proactive in seeking out such opportunities.

  Additionally, during the height of the Covid pandemic, I was part of LinkedIn groups focused on topics like international student internships and standing out in the job search. Being exposed to stories of others who had successfully secured internships in the US gave me the inspiration and belief that it was indeed achievable. Seeing their journeys and learning from their experiences provided valuable insights on how to navigate the process.

  Furthermore, as a Canadian student aiming to work in the US, I realized that the pathway might be slightly easier for me compared to international students due to certain agreements and relationships between the two countries. Learning about instances where fellow Canadians had successfully pursued opportunities in the US reinforced my confidence in giving it a try myself.

  In essence, the combination of a positive mindset, exposure to success stories, and understanding the advantages available to Canadian students in the US job market motivated me to actively pursue internships in Silicon Valley and beyond.

• Would you recommend Canadian university students to pursue internships in the US?

  The recommendation really depends on your individual career aspirations and goals. It's essential to consider your long-term career path and what you envision for your future. In my case, I had a strong desire to work in the United States because I believed there were more opportunities for growth and innovation there. Many companies initiate new projects and innovations in the US before expanding globally, and I wanted to be part of that dynamic environment. This alignment with my career goals led me to pursue internships in the US.

  However, it's crucial to evaluate whether this aligns with your own ambitions. If your career trajectory doesn't necessarily involve the US or if you have other preferences, you should weigh the pros and cons to make an informed decision that best suits your individual aspirations.

• What motivated you to choose a career path different from the more traditional options in business, such as investment banking or big four accounting firms, and instead opt for a big tech role in California?

  It's common for students to gravitate towards conventional paths based on what their peers are doing. However, I believe it's important to challenge the status quo and ask yourself why you're considering a particular path. In my case, I didn't want to simply follow the crowd. I encouraged myself to question the choices that seemed typical, like going into accounting or consumer package goods (CPG) companies.

  To make a well-informed decision, I engaged in conversations with recent graduates and professionals early in their careers. I sought their insights into their roles and experiences. This helped me gain a better understanding of what those paths entail. I also recommend trying out aspects of these paths on a smaller scale, like taking on related projects or initiatives, to get a sense of whether it resonates with you.

  For example, I explored the CPG industry by talking to individuals working in it, and after doing so, I realized it wasn't the right fit for me. Similarly, I had prior exposure to accounting, and I knew it wasn't aligned with my interests.

  Rather than conforming to the norm, I encourage students to critically assess their own aspirations, passions, and talents. This self-reflection will guide you toward a career path that truly resonates with your individual strengths and goals.

• Can you describe your first day at Uber? What were your emotions like? Were you nervous, excited, or a combination of both? How were the people you interacted with?

  The first day at Uber can be a mix of emotions. There's a sense of nervousness because you're stepping into a new environment without much prior knowledge. You receive a few emails, but the company typically provides an orientation to give you context and guidance on what to expect. So, while it's natural to feel nervous, there's also a level of reassurance that you'll be informed about what you need to know.

  Personally, my first day was quite enjoyable. The orientation allowed me to meet fellow interns who were on a similar journey. This aspect was particularly exciting because it meant I now had a network of peers to connect with. Making those initial connections and knowing I wasn't alone in this experience made the first day something I looked forward to. In fact, I formed strong friendships with two fellow interns during that time, which added to the positive and exciting atmosphere of the day.

• Were you nervous about starting work at a big tech company? Did you have any specific expectations before beginning your role?

  I've learned that it's best not to have too many expectations when starting a new role. Expectations can sometimes limit your perspective and openness to the new experiences ahead. Instead, I prefer to approach new opportunities with an open mind, allowing the actual experience to shape my perspective. While it's natural to have some nervousness, I've found that in most cases, the reality exceeds any expectations I might have had. It's often better than what I could have imagined.

• Could you share some of the interesting projects you were involved in during your internship at Uber?

  Absolutely! During my time at Uber, I had the opportunity to work on some really exciting projects. One standout project was developing a data dashboard, which allowed me to enhance my technical skills and contribute to a high-priority initiative for the team. It was rewarding to see how my work provided valuable insights and information.

  On the creative side, I had the chance to collaborate with TikTok and various agencies to create advertisements. Being able to witness the ads I helped shape come to life and be shared with a wide audience was truly fulfilling. It highlighted the impact that marketing efforts can have in reaching thousands of people and generating engagement.

• Did your work as an intern have a significant impact?

  My work as an intern at Uber had a substantial impact. However, achieving that level of impact required open communication with my manager right from the start. It's important to have a conversation with your manager about your expectations and goals for the internship. This way, you can align your projects and responsibilities with your learning objectives and the team's needs. For me, I communicated my desire to enhance my data analytics skills and delve deeper into marketing and creativity. My manager then tailored projects that not only contributed to the team's goals but also aligned with my learning objectives. It's a collaborative effort where both the intern and the team work together to make the experience meaningful and impactful.

• What's your advice for someone who wants to get an internship at Uber?

  I have a couple of pieces of advice for aspiring interns who want to join Uber. Firstly, consider reaching out to hiring managers and recruiters on LinkedIn. Many of them are open to such approaches and might even assist you in bypassing the initial resume screening stage, potentially giving you a direct shot at interviews. Think of it as a way to establish a connection or even secure a referral before you officially apply.

  Secondly, timing can be crucial. Apply as early as possible when internship positions open up. Companies sometimes close applications once they find suitable candidates, even if the application deadline hasn't passed. So, applying early increases your chances of being considered.

  Lastly, tailor your application to the specific role you're interested in. Study the responsibilities and requirements of the role, and make sure your resume and cover letter showcase relevant skills and experiences that align with the job. This can significantly enhance your chances of standing out among other applicants.

  Overall, proactive networking, strategic timing, and customized applications will greatly improve your prospects of landing an internship at Uber.

Joy's Internship Experience at American Express

• Could you describe your recruitment process for obtaining the internship at American Express?

  My recruitment experience for American Express was quite unique. Despite applying through the marketing program, my background was more oriented towards technical roles, including side projects related to product design and management. This unique blend of experiences actually allowed me to pivot from a marketing position to a product management role at Amex.

  While the process was unconventional in terms of my background, it followed a fairly standard structure. I applied for the role without a referral, even though I did have referrals for other companies that didn't result in offers. It's important to remember that not all referrals lead to success, so it's still valuable to apply independently with a strong resume.

  The process involved several stages. I began with an application, followed by a screening phase. After that, I had two rounds of interviews with analysts and managers. The interview questions mainly focused on behavioral and situational aspects, which are quite common in these types of processes. Additionally, they inquired about my knowledge of American Express and its current initiatives. To ace these discussions, it's essential to thoroughly research the company and stay up-to-date with its recent developments.

• Do you believe it's easier to secure another internship once you've already had one? For instance, after having Uber on your resume, did you find it simpler to receive interview opportunities for other internships you applied to?

  Absolutely, having a well-known company like Uber on your resume can make the process of obtaining another internship smoother. It provides recruiters with context and familiarity, so they can focus on understanding your specific role and contributions without needing to delve into understanding the company itself. This type of name recognition can add credibility to your application.

  However, it's worth noting that many successful interns I know, including those without such high-profile names on their resumes, still manage to secure excellent internships. What truly matters is the skills and experiences you showcase on your resume. If you've done impactful work and can effectively communicate it, you're likely to make a strong impression regardless of the company's name. So, while having a prestigious company can be advantageous, it's not the only factor determining your success. Your skills and experiences speak volumes as well.

• Your transition from Uber to American Express involved a shift from a marketing role to a focus on product design and product management. What prompted this change? Did you lose interest in marketing, or was it more about exploring new opportunities?

  The transition was motivated by a desire for continued growth and learning. During my internship at Uber, I gained extensive visibility into various projects and became well-versed in their processes. Considering a similar role wouldn't provide the same level of growth, I sought out new avenues.

  Moreover, I've always been intrigued by product design and management, even though I lacked the necessary technical skills at the time. I spent time building up these skills on the side, preparing myself for a potential shift. This wasn't a spontaneous decision but a long-term goal that had been on my mind.

  When I started applying for roles, I was very intentional about the companies I targeted and whether they offered opportunities for this pivot. Before even accepting the position at American Express, I had clarity that it would be in product design. So, my advice is to be purposeful and consider roles that align with your aspirations. If you're interested in product management, engage in relevant activities; if design appeals to you, focus on building design-related projects. Your intentionality can shape your career trajectory.

• Could you provide some insight into the role of a product manager? What are their responsibilities and how does it differ from a project manager?

  The role of a product manager involves being the advocate and champion for a product. Unlike project managers, who focus on execution and coordination, product managers bring together diverse stakeholders, both technical and non-technical, to believe in and support a product's development and launch. This requires adept stakeholder management skills.

  Product managers are responsible for understanding the product's key features and benefits for customers. They serve as the voice of the customer, ensuring that the product addresses their needs. This role involves synthesizing different aspects to present a compelling case for the product's value proposition.

  A product manager oversees the product roadmap, coordinating with engineers for its development and ensuring effective communication throughout the process. They're also involved in planning the product's marketing strategy, encompassing every aspect from creation to customer engagement.

  What sets the role apart is its diversity—you get a taste of various domains, making every day unique and exciting.

• Can you provide some insight into your role at American Express? Is it heavily technical, like working on traditional card products, or does it involve more technology-related aspects?

  In my role at American Express, I'm involved in working on an enterprise product. The nature of the product leans more towards the technical side. While I can't delve into specific details about the product itself, I can say that it requires a good understanding of the technical aspects. Advocating for the product involves having a strong grasp of its technical components, which also entails conducting research and continuous learning in order to effectively fulfill my role.

• Do you find it challenging as a business student to work in a tech company, considering the stereotype that tech companies are mostly for developers or those with computer science backgrounds? How does it feel to be a business student in that environment?

  Absolutely, I've faced a significant case of impostor syndrome. There's this constant fear that lacking a technical background might make me less credible. While there is some truth to the idea that you need to learn technical concepts to navigate certain aspects of the role, it's essential to bridge that knowledge gap. You might not fully realize the extent of your learning needs until you're actually in the role. To gain a head start, consider collaborating with friends on building a project. I found that working on a website with software developer friends exposed me to different tech stacks and helped me understand the back-end capabilities, thereby accelerating my learning process. Remember, true understanding often comes from hands-on experience.

General Questions About 2 Internship Experience

• Did the coursework you completed at UBC benefit you during your internships at Uber and Amex?

  To a certain extent, yes, mainly for the development of soft skills. However, in terms of directly applicable knowledge, not much. Interestingly, I hadn't even taken any marketing courses when I secured my internship at Uber. My coursework was in general business, and I took marketing courses afterward. This experience highlighted that the value of internships and practical experience often outweighs the impact of specific coursework or GPA when it comes to real-world roles.

• You've spoken about being an advocate for mental health and have discussed challenges you face behind the scenes. Can you share some of these challenges that aren't immediately visible to others?

  There are a couple of significant challenges that I grapple with. One is imposter syndrome, which I believe is a common struggle for many. The comparison game is also a major challenge, especially exacerbated by social media. I find myself comparing my accomplishments to others, often downplaying my own work while glorifying theirs.

  Two specific challenges stand out for me. Firstly, the doubt about whether I truly deserve the roles and accomplishments I've achieved. There are moments when I question if luck played a bigger role than my capabilities. Reminding myself that I earned these opportunities helps keep these thoughts in check.

  Secondly, the pressure to constantly achieve and keep up with others. Seeing peers accomplishing numerous things at a young age sometimes makes me feel inadequate when I'm taking a break or resting. It's important to remember that people's public successes often don't showcase their challenges and rest periods.

  I don't have a one-size-fits-all solution to overcoming these challenges, as they're ongoing battles. However, being mindful of self-talk, consciously countering negative thoughts, and understanding that everyone faces similar struggles are steps toward managing these mental hurdles. It's a journey of self-compassion and understanding that we're all human, dealing with both highs and lows.

• Did you feel pressure to secure prestigious internships like Uber and American Express?

  Initially, yes, I did feel the pressure, especially when surrounded by competitive peers and in an environment where sought-after internships are highly valued. However, I've recently shifted my perspective. Instead of solely focusing on building my career and pursuing glamorous internships, I've started exploring other areas of interest in my life. For instance, I've become curious about content creation and startups. I've realized that there are many valuable and impactful paths beyond just securing big-name internships.

  I've learned to appreciate people in different fields, such as content creators and startup founders. By redirecting my focus to diverse areas, I've come to understand that defining myself solely by internships or brand names isn't necessary. It's essential to recognize that our worth and accomplishments extend beyond prestigious internships. Some of the most interesting and inspiring individuals I know have taken unique paths, following their passions and creating meaningful work.

  In essence, I've come to understand that the pursuit of impressive internships is just one part of a larger picture, and there are numerous ways to build fulfilling and impactful careers.

• Do you believe that these highly sought-after internships are overrated?

  I don't feel entirely qualified to definitively label them as overrated, given that I've already had the opportunity to work at a well-known company. However, I do think there's a nuanced perspective to consider. Seeking these internships isn't a necessity, but if it aligns with your goals and aspirations, it can be a valuable experience. Big tech companies offer structured environments with established systems, providing a great platform for growth and learning.

  However, it's important to manage your expectations. Working at a big company might sometimes make you feel like a small fish in a big pond, limiting the scope and significance of your tasks. Conversely, joining a startup can offer more decision-making power and the chance to see your ideas come to life. Both paths offer unique learning opportunities, and the choice depends on what resonates with your personal and career goals. In the end, what matters most is finding a fulfilling and rewarding experience that aligns with your aspirations.

• For those of us in business schools, the pursuit of prestigious internships at big-name companies is a common goal. However, the reality is that these opportunities are limited, and not everyone will secure them. Many of us find ourselves without those prominent names on our resumes. For individuals in this situation, facing frustration and limited success, what advice would you offer them?

  My advice is not to lose hope if you're aiming for a role at a big tech company. I've witnessed individuals who applied repeatedly, year after year, and went through numerous internship applications before finally securing a role. Receiving a rejection once doesn't mean you'll be rejected forever, so persistence is crucial. Yet, it's also important to diversify your efforts. Don't solely focus on big tech roles. Instead, engage in other meaningful projects. Don't put all your efforts into a single avenue like big tech applications. Diversification is key.

  Furthermore, consider building up your portfolio through side projects. These projects not only enhance your chances of securing a future big tech role, but they also contribute to your overall development as a well-rounded individual with a broader skill set.

  In my own experience, during my time at Uber and even while reentering the recruiting process for Amex, I balanced my pursuit of internships with other endeavors that brought me happiness. I engaged in content creation and pursued activities that fulfilled me at the moment. It's important to maintain activities that provide you with a sense of fulfillment, as these contribute to your motivation and help you maintain a positive outlook. Remember, you're not just a job seeker, but a creator as well.

• Dealing with the pressure and stress of internship recruitment can be challenging. What strategies do you employ to manage these feelings?

  Having a strong support system is crucial. Surrounding yourself with others who are also navigating the recruitment process can alleviate the sense of isolation. It reminds you that you're not alone in facing these challenges, and it reinforces your sense of worthiness and deservingness. When you see others working hard alongside you and encountering similar obstacles, it motivates you to persevere.

  It's also important to maintain a balanced perspective. Recognize that rejection is a common part of the process. Even individuals whom you admire and consider accomplished have likely faced their fair share of rejections. This perspective helps normalize the experience and reduces the weight of failure.

  Additionally, engaging in activities beyond recruitment-related efforts can be incredibly beneficial. Distracting yourself with other aspects of life prevents your mind from dwelling solely on the pressures of recruitment. When you let your thoughts become fixated on one area, you risk developing unrealistic expectations and spiraling into self-doubt. Diversifying your activities helps to maintain a healthier mental state and keeps you from being overly critical of yourself.

• If you put in a lot of effort but don't secure an internship for the summer, what can you do during that time to make the most of it and come out stronger?

  In such a situation, it's important to have a backup plan and other goals in mind. Let's say your main goal was to secure an internship in a big tech company like Google as a product manager to work on consumer-facing features. If that doesn't work out, pivot your focus towards building similar experiences through side projects. Create your own consumer-facing project to gain similar skills and experiences, even if it's not directly with a big tech company. Don't let the absence of a specific opportunity halt your personal growth. Additionally, use the summer to pursue other goals. Whether it's improving your fitness, health, or developing a new skill like video editing, having multiple objectives will help you feel like you're progressing in various areas, preventing the feeling of being stuck.

• What extracurricular activities, clubs, or other experiences during your university life were beneficial in finding internships?

  I believe that showcasing your entrepreneurial spirit, leadership experience, and go-getter attitude is crucial in today's job market. For me, working on creating impactful campaigns with my undergraduate society team was incredibly beneficial. It demonstrated my leadership skills, entrepreneurial mindset, and determination to achieve a common goal. These experiences can also extend beyond business-related pursuits. For instance, even pursuing a new hobby or sport diligently can make you more interesting during interviews. To illustrate, learning how to DJ from scratch and eventually performing at school club events can highlight your persistence and adaptability. Such qualities are valuable assets when seeking internships and career opportunities.

• For someone starting out in the recruiting process aiming to secure their first internship, what's a good initial step given the overwhelming tasks like networking, resume building, and cover letters?

  A solid first step is to assess your existing skill set and identify where your strengths lie and where you'd like to take them. For example, consider your leadership, marketing, or event planning skills. From there, narrow down potential roles that align with these skills, such as marketing or project management. Engage in informational coffee chats to gain insights into these roles and what employers are looking for. Once you've gathered insights, focus on refining your resume to highlight relevant experiences. Finally, apply for positions step by step, approaching the process in a systematic manner while leveraging your self-awareness of your skills and aspirations.

• If you could go back and speak to your Year 1 university self, what advice or message would you share?

  I would reassure her that everything will fall into place. When one opportunity closes, another one emerges. Life's journey doesn't always follow the path you envisioned, and that's okay. There are countless opportunities waiting for you. Remember that your path won't always match your initial expectations, but that's how life unfolds. I'd remind her of Steve Jobs' quote – you can only connect the dots looking back – and share how my own journey led me to unexpected and rewarding places. Embrace an open mind and don't stress if things don't unfold as planned; often, they turn out even better than you imagined.